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 Online
Identity and ASP Feature Dev
When BP/Amoco Geotextiles wanted an online presence for
their Civil Engineering Fabrics division, Merrill-Hall developed
an online identity for them to leverage their highly recognized
brand.
Taking into account the various ways a customer would need
to use the site, Merrill-Hall designed the site to direct
visitors to BP/Amoco's many product-information sheets by
organizing the site in terms of product applications.
Additionally, Merrill-Hall built a distributor-locator feature
in ASP to allow any BP/Amoco Geotextiles customer in the country
to quickly find his or her local supplier.
See our case study.
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