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 Online
Identity and Information Design
The New Georgia Encyclopedia (NGE) presents a formidable
challenge: to encompass the entire history, geography, and
culture of the state. In doing so, NGE wanted to draw upon
the unique opportunities of multimedia and the Web while still
maintaining the authority and completeness of the traditional
encyclopedia.
NGE called upon Merrill-Hall to plan the site and create
a "look and feel." Merrill-Hall started by helping NGE to
identify the multitude of intended audiences: in-state, out-of-state;
young and old; casual and educationally minded. Merrill-Hall
designed the site to simultaneously serve each of these constituencies
in the best manner possible. The site's graphical interface
was designed to be both welcoming and authoritative; fun enough
to attract web surfers, and yet serious enough to carry the
heavy weight of its mission to the state and her people.
A test site is slated to go live in the spring of 2002.
Merrill-Hall will employ a robust, XML-based database that
will not only provide for the most complete and thorough access
today, but will also protect the site for many years as a
legacy for the state of Georgia.
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